What was the ideal of beauty in a woman during the early 20th century?

I am aware of the previously classical ideal of beauty ie blonde (or light coloured) hair, blue eyes, a fair complexion and slightly fuller figure. I wanted to know,did this ideal change in the late ninteenth-early twentieth centry (c.1900-1930)?|||Marlyn Munroe|||Maybe due to the rise of media influence in popular culture. And also with the rise of Coco Chanel, fashion became a higher priority.