How do I make my homemade beauty products more attractable?

I am from Hawaii, and I would like to make my beauty products one of a kind. What can I do to spice up the appearance? I was thinking of adding little shells or things similar to capture the essence of Hawaii.|||cute packaging of course, make the packaging unique but not cheap looking. use bright colors and shells just make sure you don't make it look tacky, it needs to look proffesional. look at higher-end cosmetics and see how they do their packaging. think of a cute name. if you use good ingredients like vitamins or something organic make sure it says that somewhere. i think all-natural products would sell better.